There are many things you can do to improve your company's reputation online. Here are a few things that you may want to consider as you strive to do this.
Companies which are not aware of their online presence or what people are saying about them are at a tremendous disadvantage. By remaining uninformed, these companies risk losing whatever good reputation they may have left because they will not actively be resolving and combating complaints.
Online reputation management is critical to the success and health of a company. It is important to realize that it will take years to build up a strong, positive reputation.
However, one comment could destroy that reputation in a moment if you do not take precautions to deal with these things appropriately. One way to find out way people are saying about you is to search for your company online.
Instead of visiting your website and other related links, visit the sites that are not connected to you that list your name. This will allow you to see what others have posted about your company, both good and bad.
You may be surprised by how much information comes up through this simple search. In some cases, there are pages and pages of complaints and comments.
In some cases, this may be a pleasant surprise as the comments and ratings are all good. In other cases, you may realize that you have a lot of work to do if you are going to successfully reduce the number of complaints against your company.
Be sure to perform this search with several different search engines, in case the results are different on each one. The next thing you will want to do is set up a Google alert account.
Through Google alert, you will sign up to have an email sent to you that contains new information posted about your particular search on the web. This email can be sent to you multiple times throughout the day, once a day, or once a week, depending on your preferences.
Setting up this account will only take a couple of moments and it will help you stay informed and up to date. You may even want to set this up for several search terms in order to keep an eye on more areas within your business.
Another way to stay in touch is to create a professional Twitter account. By tweeting with people about what you do, your industry, profession, and business activities, you can build relationships.
You can also build relationships with customers. While you want to be friendly and conversational, you will also want to make sure that you keep your comments professional or it will reflect badly on your business.
Another account that you will probably want to make will be on LinkedIn. LinkedIn is more of a professional site and you will want to make sure that you fill in all of your experience so that more people will want to build a relationship with you.
Make sure you include your experience, accomplishments, credentials and qualifications. This is a great area for various company mangers to connect.
This is a great way to network and to gain advice and insight from other professionals. If you are going to benefit the most from this service, you will want to participate in the groups, question and answer boards, and other forums.
Building a strong reputation is all about building relationships. The next thing you will want to do is turn attention to your website.
You will want to make sure that it facilitates customer interaction and that it is easy to use. In addition, new, positive content should be posted on a regular basis.
Many people use blogs to generate discussion and to add new content. The more content you add online, the more likely it will be that negative content will drop off the first page of many search engines.
This is definitely something that you want to do if you are going to build a strong reputation. Another thing that you may want to do is create a Squidoo lens on a topic that is related to what you work with.
This lens should be professional. It is another great way to add content to the web.
There are many sites where you can set up a free blog to use as well. By setting up a couple of blogs you will be able to hide negative content more effectively, as long as you can regularly maintain them.
Of course the content on these blogs should be professional as well. You may even want to consider allowing a guest to write on your blog if you cannot think of anything else to write about.